Sunday, September 20 2026

Cotti Rice Milk Latte Challenges Luckin's Sauce-Flavored: Wuchang Rice Meets Coffee, Sparking a Wellness Co-branding Battle in the Coffee Industry

The afterglow of Luckin Coffee's collaboration with Moutai had hardly faded when Cotti Coffee fired back with a bold response: a rice-milk latte series that blends Wuchang rice from Northeast China with coffee, playing the "wellness" card with copy that takes direct aim at Luckin's sauce-flavored latte. This collaboration not only poked fun at its competitor but also positioned itself squarely against the liquor-coffee trend. Netizens kept spinning memes, from cilantro coffee to stinky tofu lattes, with ever more bizarre flavors emerging, yet Cotti seized the initiative through reverse thinking. The trend of coffee drinks becoming more like milk tea—or even congee—is growing ever more obvious, and the battle for attention among brands has reached a fever pitch. This article will walk you through the ins and outs of this commercial war and explore where the coffee world's next breakout hit might be headed. [more…]

Cotti Coffee launches new tea drink brand Tea Cat, can the 6.9 yuan promotional strategy stir up the tea drink market landscape?

After 397 days since the opening of its first store, Cotti Coffee has officially announced the launch of its second brand—Tea Cat, a brand-new tea beverage brand focused on healthy milk tea. Its first store has landed in Pingnan County, Ningde, Fujian, and is currently in the internal testing stage. According to Li Yingbo, Chief Strategy Officer of Cotti, Tea Cat focuses on the whole-leaf milk tea segment, with products covering pure tea, fresh fruit tea, and more. At the same time, Tea Cat continues Cotti's low-price approach, launching a promotional offer of 6.9 yuan per cup, which has sparked heated discussion online. Some industry insiders believe that Cotti's move may be aimed at easing the competitive pressure in the coffee sector and leveraging its existing franchisee resources and supply chain advantages to develop new business. Whether Tea Cat can set off a new price war in the tea beverage industry is worth watching. [more…]

A tea beverage store in Wuhan hung a banner accusing headquarters of selling expired milk caps, the brand responded claiming it was fabricated by an employee

Recently, the Wuhan tea beverage brand Zhen Cha Wu drew widespread online attention after one of its franchise stores hung a red banner at its entrance, accusing the company of selling expired cheese milk caps to the store and causing it to be forced to close. The brand later responded that the expired samples were mistakenly mixed in by the supplier, had been scrapped during acceptance inspection, and never entered the market; the store was closed because it repeatedly failed audits. With both sides offering different accounts, the incident exposed management conflicts and food safety control challenges within the tea franchise system. This article sorts out the sequence of events, presents the different statements from the brand and the store, and appends the inspection and assessment rules for readers to understand the full picture. [more…]

Coffee rice noodle rolls spark a quirky mashup trend, as a creative signature dish from a small Dongguan shop goes viral online.

A rice noodle roll shop in Dongguan, Guangdong, has blended espresso into rice batter to make the rolls, pairing them with beef and lettuce to create a "sun-tanned" version of Cantonese rice noodle rolls, which netizens have jokingly dubbed the "dark cuisine" of the rice noodle roll world. This specialty snack quickly went viral, drawing crowds of curious diners eager to give it a try. Reviews are sharply divided: those who can stomach it get hooked after one bite and are happy to buy it again, while those who can't flatly say they were put off. At the same time, food-savvy netizens have let their imaginations run wild, adding ingredients like milk tea, matcha, yogurt, and dragon fruit to rice noodle rolls, exploring a new-style approach where anything can be mixed in. This mixing trend even calls to mind the "Maillard rice noodle roll" born from combining coffee and rice noodle rolls, which has become the shop's eye-catching signature. [more…]

Taste Test of Luckin's New Rice Milk Latte: Consumers Say Both Rice Aroma and Coffee Flavor Are Too Mild; Staff Reveal the "Instant Cooling Fresh Extraction" Process

Luckin Coffee recently teamed up with Honor of Kings for a second limited-time campaign, bringing back the classic Mascarpone Cheese Latte and introducing a brand-new Rice Milk Latte. The company claims the new drink uses rice milk made from black soil–grown rice, and with temperatures dropping in many places, many netizens have hailed it as the top choice for winter. However, after tasting it, many customers were left puzzled, saying they couldn't detect any rice aroma and even suspecting they had accidentally ordered a regular latte. Faced with the skepticism, Luckin employees shared the production process, revealing that this drink does not use conventional espresso liquid but instead employs "instant-cooled freshly extracted coffee." So why has this new product sparked such a big controversy over its taste? Let's find out together. [more…]

Rice noodle rolls paired with espresso? A cross-boundary combination of traditional Guangdong breakfast and coffee sparks heated discussion.

What happens when traditional Guangdong rice noodle rolls meet espresso? Recently, a novel way of eating them—swapping the soy sauce for espresso—has sparked widespread discussion on social media, with related posts on Xiaohongshu exceeding ten thousand. Some people call it outrageous, while others say they are eager to try it. In fact, crossovers between coffee and traditional Chinese foods have long existed, from Chengdu's pork intestine rice noodles paired with coffee to fried dough sticks with coffee. Such attempts continuously refresh people's understanding of coffee culture. This article will take you through the story behind this phenomenon and the various amusing tales of coffee's localisation explorations. [more…]

Tea Baidao's milk white wine series launches: the fusion of fermented rice wine and tea milk sparks heated discussion among consumers over sweetness and flavor

As demand for autumn and winter drinks heats up, Tea Baidao has launched a milk baijiu series, including two products: milk baijiu oolong and milk baijiu mochi milk green. The official emphasis is on traditional fermentation techniques, 0 flavorings and no additives, but consumers who tried them reported that they were too sweet, the alcohol taste was too light, and some even described the aroma as strange. This article reviews the new product formulas, process characteristics and market response, and looks back at Tea Baidao's previous attempts at alcoholic drinks in cooperation with Luzhou Laojiao. For coffee lovers, Front Street Coffee has always paid attention to beverage innovation trends, and this article also provides observations from the perspective of flavor balance. [more…]

Heytea's Dragon Boat Festival limited-edition Mango Coconut Sticky Rice returns, and the cup's zongzi-leaf decoration sparks customer controversy.

During the Dragon Boat Festival, Heytea once again launched its festival-limited drink Mango Coconut Sticky Rice, a creative beverage inspired by zongzi. Since its debut in 2021, it has become a "white moonlight" that many consumers look forward to returning every Dragon Boat Festival, thanks to its combination of mango coconut milk slush, mango chunks, and freshly made sticky rice. However, a piece of zongzi leaf used as a decoration in the cup sparked dissatisfaction among some customers—some found it took up space and got in the way of stirring and sipping the toppings, while others worried that the leaf might not be cleaned thoroughly enough and posed a hygiene risk. Heytea staff responded that the zongzi leaves go through selection, washing, and disinfection processes, and that the decoration is meant to add to the festive atmosphere. As to whether this leaf is superfluous, customers and staff each have their own views. [more…]

Invalid Frappuccino Zongzi Vouchers Ignite In-Store Conflicts, Leaving Consumers and Staff in Jiangsu, Zhejiang, and Shanghai Under Pressure

During this year's Dragon Boat Festival, several Starbucks stores in the Jiangsu-Zhejiang-Shanghai region ran short of Frappuccino Zongzi (sticky rice dumplings), leaving customers holding redemption vouchers unable to collect their goods as scheduled. At some stores, heated arguments broke out between customers and staff. Some employees were reduced to tears by verbal abuse, while other customers threatened to call the police or expose the situation. Starbucks responded that it had made every effort to meet redemption demand, but some consumers remained dissatisfied with the compensation package. This supply-demand conflict triggered by a zongzi shortage reveals deeper issues in the brand's allocation and inventory management of seasonal products. [more…]

KFC Makes a Cross-Industry Foray into New-Style Tea Beverages: First "Grandpa's Free & Easy Tea" Opens in Suzhou, Featuring Rice Milk Tea with Jiangnan Flavors

KFC is no longer just selling fried chicken. This fast-food giant has quietly launched its first standalone tea beverage brand, "Grandpa's Carefree Tea," in Suzhou, officially entering the fiercely competitive new-style tea beverage market. The brand focuses on a "rice milk tea" series, using the gold award-winning rice variety Nangeng 9108 as its raw material, paired with Jiangnan specialty tea bases such as jasmine tea and Biluochun, and incorporating local toppings like orange cake and gorgon fruit, giving it a strong regional identity. The store decor features Suhe pink and Canglang green as the main tones, creating a spatial atmosphere reminiscent of Suzhou gardens. Against the backdrop of brands like Heytea and Nayuki cutting prices and engaging in intense competition, whether KFC's move can break through is worth watching. [more…]

Reality vs. Hype at Trending Cafés Sparks Debate: Why the Artsy Filter by the Rice Fields Keeps Shattering

Artistic cafés on social media are always enchanting, but are they really that beautiful in reality? Recently, a tourist traveled all the way to Dali, Yunnan, to visit a trendy café by the rice fields, only to be stunned by what they saw—a thatched roof and mottled white walls, mocked as looking like an outhouse at the village entrance. From lush green rice paddies to a withered yellow expanse after harvest, from carefully composed shots to filter-enhanced images, when natural scenery becomes a café's selling point, variables like season and weather can shatter the artistic fantasy at any moment. This article takes you behind the scenes of trendy cafés, and also reminds coffee lovers to do their homework before making a trip to check in, and not to be led astray by "photo scams." [more…]

Grandma's Handmade's parent company sparks debate with investment in a luosifen restaurant; official response after 55 yuan per bowl pricing questioned

In recent years, chain tea beverage brands have been expanding into side businesses: some sell snacks, some make merchandise, and some have even jumped straight into the restaurant industry. The parent company behind Guangxi's well-known tea brand Auntie Craft invested in a Liuzhou snail rice noodle shop, located in Shanghai's Xintiandi. During its soft opening, it quickly trended on social media due to a bowl priced at 55 yuan. Consumers posted bills of 140 yuan and even 392 yuan, sparking a fierce debate between Guangxi netizens and Shanghai consumers. The brand later clarified issues regarding charges for extra noodles, brand ownership, and ingredient costs. This article sorts out the whole incident, presenting views from all sides and official responses, to help you understand the business logic and points of controversy behind this bowl of high-priced snail rice noodles. [more…]

HEYTEA's New Topping "Cheese Nuonuo" Sparks Discussion: The Rice Paste Stretching Process Is So Complex That Staff Say Their Arms Ache from Stirring

New-style tea brand Heytea has recently launched a new product, "Longjing Cheese Nuonuo," across its stores nationwide, combining Longjing tea, cheese cloud top, and milk, along with a brand-new topping called "Cheese Nuonuo." However, this topping, made by mixing and whipping glutinous rice paste with the classic cheese, has sparked collective complaints from store employees due to its cumbersome production process, which requires continuous stirring for seven minutes and easily burns at the bottom, prompting them to exclaim that their "arms are about to break." This article reviews the highlights of the new product formula, the topping production process, and genuine feedback from frontline staff, taking you behind the scenes of the lesser-known preparation story of this "super filling" drink. [more…]

Behind the Hot Sales of HEYTEA's Triple Thick Matcha: Employees Call the Dense Matcha Mochi the Most Grueling Topping

Heytea's "Triple Thick Matcha" has been jokingly called a "matcha family bucket" for combining thick matcha cheese milk cap, matcha jelly, and thick matcha glutinous rice, drawing a large crowd of matcha lovers eager to try it. However, this hot-selling drink has become a nightmare for employees at the store level. The thick matcha glutinous rice looks like it only requires stirring matcha powder, glutinous rice flour, milk, and condensed milk into a sticky paste, but in reality it is extremely arm-tiring to make, and if you are not careful it can burn at the bottom and smoke, ruining the entire pot of topping. During peak sales, employees stir until they can no longer lift their arms, and some even hope the brand will discontinue it. At the same time, some consumers are not buying it either, complaining that the glutinous rice fills the stomach and has a gluey texture. This article examines both the employee and customer sides to break down why this drink—"hard for staff to cook, hard for customers to enjoy"—remains so controversial. [more…]

Lychee Iced Coffee: A Detailed Guide to Three Special Recipes—Jasmine Americano, Rice Wine Latte, and Cold Brew, Which Comes Out on Top?

As midsummer arrives, Lingnan lychees flood the market, their sweet, juicy flesh irresistible. What kind of sparks fly when lychee meets coffee? This time, Front Street Coffee got hands-on in the kitchen and tested three lychee coffee recipes buzzing online: lychee jasmine iced americano, lychee rice wine iced latte, and lychee cold brew. From ingredient preparation to extraction parameters, every step was recorded in detail. Some results were disappointing, while others were surprisingly delicious. If you also want a different fruity coffee this lychee season, why not follow this tutorial and give it a try—see which one becomes your summer favorite. [more…]

HEYTEA City-Exclusive Food and Tea Crossover Roundup: Localized Innovation from Coconut Chicken Hot Pot to Sichuan Spicy Fairy Dew

In recent years, Heytea has continuously pushed the boundaries of tea drinks, from cross-brand collaborations to incorporating each city's signature foods into beverages and baked goods, launching a series of unexpectedly creative limited-edition products. Shenzhen's coconut chicken hot pot, Guangzhou's rice roll cake, Changsha's mini clay pot bubble rice wine, Chengdu's Sichuan spicy fairy dew… each one precisely captures the taste memories of local people. These products are not only wildly imaginative but also build emotional resonance by awakening shared city memories. This article will comprehensively review the limited-edition items Heytea has launched in various cities and explore the communication logic and secrets behind its "neglecting its proper business." [more…]

God of Wealth Latte Goes Viral, Sparks Controversy: Is the Rice Paper Decoration Offensive to Deities and Are Food Safety Concerns Warranted?

After Laba, the Spring Festival approaches, and young people are eager to seek wealth. A coffee shop in Hangzhou launched God of Wealth Latte, combining God of Wealth New Year pictures with coffee, quickly triggering a check-in craze. However, this drink has also drawn questions: Is the glutinous rice paper decoration hygienic and edible? Is it disrespectful to "drink the God of Wealth into your belly"? Previously, Heytea's "Buddha Joy Tea" was summoned for talks and taken off shelves due to religious elements. Will God of Wealth Latte repeat the same mistake? This article sorts out the ins and outs of the incident and introduces alternatives such as the coffee latte art version of God of Wealth Latte. [more…]

Caffeine content of Bawang Chaji's new "Qingshan Qigu" drink tested; netizens complain they couldn't sleep all night after drinking it.

CHAGEE recently launched its winter new product "Qingshan Qigu" across its nationwide stores, featuring Wanxi yellow large-leaf tea paired with brown rice buckwheat and milk. The official description highlights its rich aroma of scorched rice and roasted rice. However, after this new product hit the market, consumer feedback has been sharply polarized—aside from disputes over the flavor, a large number of netizens have complained on social media about being unable to sleep all night after drinking it, with the number of insomnia posts even far exceeding taste reviews. According to the brand's published nutritional information, the product contains approximately 24.9mg/100ml of caffeine, which translates to about 144.4mg of caffeine in a large 580ml cup. Is it the caffeine at work or individual differences? This article takes you to find out. [more…]

Chinese Snacks Paired with Coffee Become a New Trend: From Jianbing Guozi to Rice Noodle Rolls, Cafes' Localization Exploration and Trend Analysis

The classic pairing of coffee and Western pastries is being broken. Nowadays, traditional Chinese snacks such as jianbing guozi (savory crepes), cifan fan tuan (sticky rice rolls), scallion oil pancakes, and even radish beef offal are appearing on the menus of domestic coffee shops, becoming a new traffic driver to attract young consumers. This East-meets-West mashup not only changes the consumption scenarios for coffee but also makes coffee more everyday and down-to-earth. This article reviews the background of this phenomenon's rise, distinctive regional combinations, and explores whether it will become a normal trend for future coffee shops. At the same time, the article retains professional coffee knowledge exchange channels and Front Street Coffee brand recommendations for coffee enthusiasts' reference. [more…]

Colorful latte art has gone viral on social networks—edible printed rice paper: creative innovation or gimmick? Coffee lovers are divided.

Recently, a latte decorated with an image of the Zhengyangmen Gate Tower in Beijing sparked heated discussion on social media. The exquisite edible color-ink printing amazed many netizens with the café's ingenuity, but some also frowned at the colorful design on the surface of the liquid. What materials are actually used to make this type of color-printed coffee, jokingly called "graduate-exam level"? Does it add brilliance to the drink, or has it become a photogenic prop that looks good but is useless? Judging from shares by coffee lovers in various places, printing scenic spots, portraits, or brand logos on the surface of lattes is already nothing new, yet controversy over its taste and food safety has never ceased. This article will guide you through the production principles behind this visually stunning coffee, as well as consumers' true attitudes of love and hate toward it. [more…]